THE FUTURE OF MARKETING

In this video from the ANA Annual Conference "Masters of Marketing" in Phoenix, AZ, Eric Schmidt, CEO of Google, talks about the future of marketing and the role that technology will play. He believes that location is going to be an important piece of information in every successful marketing campaign, in order to deliver targeted adverising. He also emphasizes the importance of measurements in both the online and off-line world.

http://www.youtube.com/watch?v=s8aZY_3297M&feature=player_embedded