THE MOST VALUABLE BRANDS

Vi segnalo un'interessante indagine riportata nel forum Consumer Insights Interest Group 

This is pretty interesting, from Wall Street 24/7 and reflects the economy. Look at the increases and decreases ...

Those brands which post value improvements show much more modest increases than they would be in a stable economy.

The 100:

Coke $64.7 billion plus 3%

IBM $62.5 billion plus 6%

Microsoft $54.3 billion minus 8%

GE $47.8 billion minus 10%

McDonald’s $33.5 billion plus 8%

Nokia $33.o billion minus 8%

Intel $30.3 billion minus 3%

Toyota $30.0 billion minus 12%

Disney $29.3 billion flat

Google $27.4 billion plus 7%

Hewlett-Packard $25.1 billion plus 7%

Gillette $24.3 billion plus 7%

Cisco $22.4 billion plus 5%

Marlboro $20.8 billion minus 3%

Mercedes $20.5 billion minus 20%

Louis Vuitton $19.7 billion minus 9%

BMW $19.6 billion minus 16%

Samsung $18.4 billion plus 4%

American Express $18.0 billion minus 18%

Apple $16.4 billion plus 20%

Honda $15.8 billion minus 17%

Oracle $15.0 billion plus 9%

Nescafe $14.9 billion plus 14%

Pepsi $13.8 billion plus 4%

H&M $13.8 billion flat

SAP $12.7 billion plus 3%

Budweiser $12.3 billion plus 8%